TL;DR
Get pool and patio gear delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
A House Beautiful report says plum is gaining traction in home interiors, citing growth in furniture orders and designer sourcing for plum and jewel-toned decor. Designers recommend choosing complex, brown-, red- or gray-based purples and testing the color with flowers or accents before making permanent changes.
Plum is gaining ground in home interiors, according to a House Beautiful report that cites rising furniture orders and designer sourcing for the shade. The trend matters to homeowners considering a color update: designers interviewed by the magazine say plum can work in rooms throughout a home, from small accessories to painted walls, provided it is chosen and paired with care.
Havenly Chief Commercial Officer Lee Anne Blake told House Beautiful that orders for purple and plum furniture at Interior Define rose in each consecutive quarter from Q3 2025 through Q3 2026. She described the change as a 34 percent relative increase. Blake also said Havenly designers sourced 53 percent more plum and jewel-toned decor items year over year. The source does not specify the exact year-over-year comparison window for that second figure.
Blake said customers shopping across Havenly’s brands were requesting white, cream and beige pieces less often, while interest shifted toward color and moody interiors. The report connects that preference to interest in Art Deco design, but it does not provide broader industry data establishing how widespread either trend is.
Designers interviewed for the report advise selecting a deep, complex plum rather than a bright, blue-purple or grape shade. For a lower-commitment test, they suggest flowers, a pillow, artwork or an accent chair. Those willing to make a larger change could try plum paint, wallpaper or upholstered furniture. The recommendations are expert advice, not evidence that the color suits every home or palette.
Ways Plum Could Change a Room
For readers weighing a move away from neutral interiors, the reported rise in plum offers a specific color option that designers describe as rich but adaptable. Blake said plum’s warm brown and red undertones can make it feel more grounded than a brighter purple, and compared its versatility with navy or forest green. That is her design assessment, not a guarantee that plum will work in every room or lighting condition.
The advice also gives homeowners a way to manage the cost and permanence of a trend. A vase of berry-colored flowers or a single textile can be moved or replaced; paint, wallpaper and large upholstery pieces require a greater commitment. Testing a shade against existing furnishings, daylight and artificial light can help show whether it fits before a larger purchase or renovation.
Designers quoted in the report recommend treating plum as part of a considered color scheme rather than an isolated accent. Lindsay Angyus of KSA Design Group suggested pairing it with tones such as muddy olive, tobacco brown or dusty pink. Erika Johnston of Tiny Lane Interiors said an accent can feel disconnected if it occupies too small a role in the room, and suggested adding a third color to help the palette cohere.
As an affiliate, we earn on qualifying purchases.
How Designers Recommend Using Plum
The report presents plum as part of a wider shift toward color and moody interiors, rather than as a standalone sales announcement. Its market figures come from Havenly and Interior Define, and the article supplements them with advice from interior designers. The figures are attributed to Blake; the source material does not include independently collected market data or details such as total order counts.
Several designers distinguish plum from brighter purples. Kamber Mason cautioned against grape-like shades, while Isabel Clune said she favors plum with brown, red or gray undertones. Clune recommended grounding the color with materials such as aged brass, stone, patterned textiles, rich wood or handmade tile. The point is to select a shade and materials that connect with the room, not to assume that all purples behave alike.
For a bolder trial, designers pointed to intimate spaces such as a powder room, library or primary bathroom. Amy Kartheiser recommended committing to the color in such a room, including painting the ceiling for those willing to do so. For a smaller first step, Marshalls and T.J. Maxx home expert Taniya Nayak suggested arranging plum or berry-colored dahlias in a glass vase to see how the color responds to a home’s palette and lighting.
““Because plum carries warm brown and red undertones, it reads more like an earthy, grounded neutral than an intimidating bright color.””
— Lee Anne Blake, Havenly chief commercial officer
As an affiliate, we earn on qualifying purchases.
Limits of the Trend Data
The figures cited in the report do not establish how many furniture orders were involved, what products or customers were included, or how the figures compare with the overall home-furnishings market. The 34 percent figure is described as a relative increase, but the article does not define its calculation method. For the 53 percent year-over-year sourcing figure, the precise comparison dates are not stated in the supplied material.
It is also unclear whether interest will continue through 2027. The report says experts expect plum to remain influential, but the supplied material does not give a forecast methodology or evidence that the prediction has been independently tested. The available information supports a reported increase in activity among the cited businesses and designers, not a conclusion that plum is dominant across the entire design industry.
The source material’s discussion of complementary colors ends mid-sentence, so it does not provide the full list of combinations or the rest of that guidance. Readers should treat the recommendations as selected expert opinions rather than a complete set of styling rules.
As an affiliate, we earn on qualifying purchases.
What Homeowners Can Test Now
The next step for anyone interested in the shade is to test it in the room where it would be used. Nayak’s flower suggestion offers a temporary trial; a pillow, artwork or small upholstered piece can provide a longer one. A paint or wallpaper sample can also be compared at different times of day before a homeowner commits to covering walls or buying large furniture.
People considering a room-wide change can use the designers’ guidance to compare undertones, existing materials and neighboring colors. The report provides no announced product launch, scheduled industry event or other formal milestone to follow. Whether plum’s reported momentum continues will depend on future sales and sourcing data, which are not available in the supplied material.
As an affiliate, we earn on qualifying purchases.
Key Questions
Why is plum being described as a growing home-design color?
Havenly executive Lee Anne Blake told House Beautiful that Interior Define’s purple and plum furniture orders increased by 34 percent on a relative basis across consecutive quarters from Q3 2025 through Q3 2026. She also reported that Havenly designers sourced 53 percent more plum and jewel-toned decor year over year. The figures are company-reported and have limits described above.
How can I try plum without repainting a room?
Start with flowers, a pillow, artwork or an accent chair, the lower-commitment options cited by designers. Taniya Nayak recommended plum or berry-colored dahlias in a glass vase as a way to see how the shade works with existing decor and lighting.
Which plum shades do the designers recommend?
Designers quoted in the report favor complex, deeper plums with brown, red or gray undertones. They cautioned against overly bright or blue-purple shades, though preferences will depend on the room and its furnishings.
Where could I use plum more boldly?
The designers suggested smaller, more intimate rooms such as a powder room, library or primary bathroom for a stronger color treatment. One recommendation was to paint the walls and, for a more committed approach, the ceiling as well.
Does the report prove plum will be a leading color in 2027?
No. The report says experts expect plum to remain influential, but the supplied material does not provide a forecast method or independent evidence confirming that prediction. The cited figures concern specific business activity and do not establish an industry-wide ranking.
Source: rss
Halloween Picks
halloween
As an affiliate, we earn on qualifying purchases.
