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Paint and home-finish brands have announced a range of 2027 Colors of the Year, including mossy greens, deep browns, earthy orange, muted blues and a light wood stain. The selections are individual brand choices, not a single industry-wide forecast, and the source report does not give a complete list of all brands or a final count.
Paint and home-finish companies have begun naming their 2027 Colors of the Year, with selections spanning moss and olive greens, warm browns, earthy orange and muted blues. A House Beautiful roundup lists picks from Valspar, Behr, Benjamin Moore and other brands, offering an early look at their color directions for interiors and wood finishes.
The listed colors include Valspar’s Cottage Door (8004-38E), a cool, mid-tone blue; Dutch Boy Paints’ Deep Rooted (311-7DB), an earthy orange with red and brown undertones; and Behr’s Grounded (T27-01), a moss-to-olive green with brown undertones. Glidden selected Artifact (PPG10-16), a smoky blue, while Sherwin-Williams and HGTV Home chose Celery (SW 6421), a soft, herb-inspired green-yellow.
Other selections include Clark+Kensington’s dusty blue Vantage Point (38B-4); Little Greene’s warm brown Marle (355); and Dunn-Edwards’ deep brown with plum undertones, French Press Coffee (DEBN07). Minwax, which specializes in wood stains, chose Pickled Oak (MW260), an ultra-light shade intended to highlight wood grain. Benjamin Moore’s choice is Webster Green (HC-130), a mid-tone green with historical associations.
Several companies connected their picks to comfort, nature or wellness in statements quoted by House Beautiful. Those descriptions explain each brand’s stated thinking; they are not independent findings about how consumers will respond or which colors will become popular.
What the Early Picks Suggest
The selections matter to homeowners, designers and retailers because branded annual color announcements can influence paint choices, product displays and design conversations well before a year begins. Taken together, these picks offer a snapshot of what participating companies want to foreground in 2027: natural references, warm neutrals and colors that are less stark than a purely cool palette.
That is a limited signal, not proof of a broad consumer shift. The list combines different companies and product types, including wall paint and wood stain, and each brand sets its own selection. Readers planning a room can use the list as inspiration, but the colors’ real appearance will depend on lighting, surface and surrounding finishes.
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How the 2027 Picks Differ
Color of the Year programs are separate announcements made by individual brands. The roundup names choices from Valspar, Dutch Boy Paints, Behr, Glidden, Sherwin-Williams and HGTV Home, Clark+Kensington, Little Greene, Dunn-Edwards, Minwax and Benjamin Moore. Sherwin-Williams and HGTV Home share the Celery selection in the report.
The palette is not exclusively green or brown. Cottage Door, Artifact and Vantage Point are all blue-based selections, while Deep Rooted is described as orange and Pickled Oak is a wood stain rather than a standard wall-paint color. Benjamin Moore says Webster Green was first launched in 1976 and links it to historic design; Little Greene’s Marle comes from its recently launched Colour Scales collection, according to the report.
“It moves between moss and olive, with subtle brown undertones that give the green warmth and weight.”
— Kayla Kratz, head of color at Behr
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What the Roundup Leaves Open
The House Beautiful roundup is a list of announced selections so far, not a confirmed complete inventory of every 2027 Color of the Year. It does not establish whether more companies will announce picks, provide a single release schedule, or compare the choices against a consistent consumer-preference survey.
Some statements in the report make broad claims about well-being, design habits or cultural fatigue with cool neutrals. These are attributed brand perspectives, not independently verified evidence in the supplied material. The report also gives no common testing method or market data showing whether the selected colors will affect sales or become widely used.
earth tone wood stain Minwax Pickled Oak
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More Announcements May Follow
Additional brands may publish their 2027 selections as their announcement schedules continue, but the supplied report does not name upcoming dates or confirm which companies have yet to make a choice. Readers should treat the current list as an early roundup rather than a final industry-wide tally.
For people considering a color for a specific project, the practical next step is to view samples on the intended surface and under the room’s lighting. The names and descriptions in the roundup convey each company’s intended tone, but they cannot show exactly how a shade will look in an individual space.
muted blue wall paint Benjamin Moore Webster Green
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Key Questions
What are the main color trends among the 2027 picks listed so far?
The roundup includes several greens and warm browns, along with muted blues, an earthy orange and a pale wood stain. It is a mix of brand choices, not a single shared forecast.
Which brands selected green shades?
Behr chose Grounded, Sherwin-Williams and HGTV Home selected Celery, and Benjamin Moore chose Webster Green. The report describes each as a distinct shade rather than one uniform green palette.
Is Pickled Oak a paint color?
No. Minwax selected Pickled Oak as its Color of the Year for wood stain. The report says the light shade is intended to highlight natural wood grain.
Is this a complete list of all 2027 Colors of the Year?
Not necessarily. The roundup presents colors announced so far; the supplied material does not confirm that every brand has made its selection.
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