TL;DR
The Hilton Aruba Caribbean Resort has launched The Westerly, a new boutique tower featuring 10 rooms and a rooftop lounge. This development enhances the resort’s luxury appeal and offers new amenities for guests. The project builds on the resort’s historic legacy, but details about future expansions remain unclear.
The Hilton Aruba Caribbean Resort has introduced The Westerly, a new boutique tower with a rooftop lounge, marking a significant upgrade to its historic property on Palm Beach.
The Westerly is a 10-story boutique tower added to the 15-acre Hilton Aruba Caribbean Resort & Casino, which originally opened in 1959. It features 10 guest rooms, including a spacious Ocean View King on the sixth floor, and offers exclusive access to Terrace on 10, a rooftop lounge and restaurant with panoramic ocean views.
The tower’s design reflects the resort’s historic Miami modern style, with dramatic lines, open walkways, and angular balconies. Guest rooms are styled with vibrant, retro-inspired decor, modern amenities, and thoughtful touches such as power ports, USB stations, and a user-friendly espresso maker. The rooftop lounge provides breakfast service, signature cocktails, live jazz, and a sweeping view of the Caribbean. The resort also continues to offer its traditional amenities, including beach access, spa services, and adventure excursions like snorkeling cruises and biking tours.
Why It Matters
This development enhances Hilton Aruba’s luxury offerings, appealing to travelers seeking boutique experiences within a historic resort setting. The addition of The Westerly and its rooftop lounge provides a new social and dining venue, likely increasing the resort’s appeal for both leisure and special-event travelers. It also signals ongoing investment in Aruba’s tourism infrastructure, reinforcing the island’s reputation as a high-end destination.
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Background
The Hilton Aruba Caribbean Resort & Casino has long been a cornerstone of Aruba’s tourism industry, originally opening as the Aruba Caribbean Hotel in 1959. Architect Morris Lapidus, famous for Miami Beach’s Fontainebleau, designed the original property, which helped shift Aruba’s economy from oil refining to tourism. Over the years, the resort expanded with additional towers, including Bonaire and Curaçao, paying homage to the ABC islands of the Leeward Antilles. The recent addition of The Westerly continues this legacy, blending historic design with modern luxury.
“The Westerly is a significant upgrade that preserves the resort’s historic charm while offering a fresh, boutique experience for guests.”
— an anonymous researcher
“The Westerly’s rooftop lounge is designed to be a signature social hub, offering stunning views and a vibrant atmosphere that complements the resort’s relaxed luxury.”
— a Hilton spokesperson
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What Remains Unclear
Details about future expansion plans or additional amenities at The Westerly are still emerging. It is unclear whether more boutique towers or facilities are planned for the near future.
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What’s Next
The resort plans to promote The Westerly as a key feature in its marketing campaigns for the upcoming high season. Further updates on additional renovations or new amenities are expected in the coming months, alongside increased marketing efforts targeting luxury travelers.
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Key Questions
How many rooms does The Westerly boutique tower have?
The Westerly features 10 guest rooms, including a spacious Ocean View King on the sixth floor.
What amenities are available at the rooftop lounge, Terrace on 10?
The rooftop lounge offers breakfast, signature cocktails, live jazz performances, and panoramic ocean views.
When did The Westerly open?
The Westerly was launched this spring, with official openings and marketing efforts currently underway.
Are there plans for further expansion at the resort?
Details remain unclear; no specific future expansion plans have been announced beyond The Westerly.
Source: Matador Network
