Imagine you’re in the middle of a week packed with customer crises, unexpected twists, and tempting shortcuts. Now imagine that the difference between closing a lucrative deal and losing it hinges on whether your AI assistant read a key document two references deep in your files — or not. For pool and patio businesses, or any company managing complex customer relationships, this isn’t just a sci-fi scenario; it’s the future of AI decision-making, tested in real time by a public experiment.
The Experiment: Putting AI to the Test in a High-Stakes Business Simulation
Recently, a groundbreaking live experiment tested four advanced AI models — including GPT-5.6 and Kimi K3 — by running them through a simulated week of a small software company facing its worst crises. Each model was given the same challenges: difficult customers, ethical dilemmas, and manipulative tactics. The goal? See which AI could accurately diagnose issues, maintain discipline, and ultimately close a €55,000 deal.
What makes this test unique is its transparency. Every decision made by each AI was logged and auditable, ensuring a fair comparison. Importantly, all models refused to be manipulated — even when fake CEO messages and staged reporter tricks were thrown their way. Yet, despite this common ground, only two of the four AI models actually closed the deal based on their own analysis.
Watch it live: firmulate.com/live · Full results: firmulate.com/benchmarks.html
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AI decision-making tools for business
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